Learn about a new framework that helps companies better align how they operate with how their customers achieve outcomes from TSIA CEO, J.B. Wood.
In this keynote, TSIA CEO, J.B.Wood, discusses the root causes of the current impasse that often stalls customer spending. He also unveils a completely new framework that helps companies better align how they operate with how their customers achieve outcomes.
This new framework can also help to structure and simplify the stressful internal transformation conversations currently taking place inside many tech suppliers. Watch and learn what capabilities you will need and what role you will play in this transformation.
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